In the backdrop of a mercurial, ever-changing fashion world, Knit Concern Printing Unit considers its prime mission to suit every new taste whim, and demand of customers from around the world and all strains of human culture. KCPU acts on the basic premise that ‘fashion is an exploration into the images people seek to convey about themselves and the way they live.’
So, in dealing with its target consumers, KCPU mainly aims to know their perception about themselves and translates those into garments printing. Doing that, over the years, KCPU designers have acquired an almost telepathic understanding of the customers’ needs.